This project is funded by an Insight Development Grant from the Social Sciences and Humanities Research Council of Canada. We explore children’s and adults’ attitudes towards speakers of different varieties of French. Our studies focus on an official French language minority community — Francophones in Alberta — that is the fastest growing group of French speakers in Canada outside of Quebec. In recent years, Alberta’s French-speaking population has increased by approximately 30% thanks to an influx of people from Quebec, Canada’s Maritime provinces, Maghreb, sub-Saharan Africa, and Europe. This wave is promising for French vitality in Alberta, but newcomers must be included and feel welcomed once they arrive. Encountering unfair treatment based on their spoken French variety (e.g., linguistic or racial marginalization) may result in migrants’ poor confidence in their language skills and eventually lead them to distance themselves from the Francophone community. Discrimination can thus undermine French vitality in Alberta. To understand (and ultimately prevent) inequalities, we must first explore people’s attitudes towards speakers of different regional French varieties (dialects).<br/>