Up to now publishers made limited use of the WWW by using websites merely for promotion of their works or as extension of books to accommodate notes, appendices or illustrations that could not be included. This paper describes the results of an interdisciplinary collaboration in which researchers, digital archivists and private companies created and to some extent negotiated web based dynamic visualizations to enrich publications. It presents the outcomes of a pilot project in which Brill Publishers, a game developer Wild Card, historians of science of the Huygens Institute for the History of the Netherlands and the history of science museum Boerhaave and finally scientific programmers of Data Archiving and Network Services (DANS) experimented one day per week for a period of nine months with the development, preservation and reuse of animations of static illustrations of scientific laws, processes and the working of mechanical instruments and tools. These animations were developed to enhance the understanding of complex, often abstract descriptions in seventeenth century publications of the sciences. In total six animations were produced that can be activated by clicking on QR codes next to illustrations in books on/facsimiles of seventeenth century works on astronomy, physics, biology, fortification, land surveying and mechanical engineering. The aim was not just to produce creative illustrations, but interactive scholarly multimedia animations that would contribute to a critical interpretation of the seventeenth century texts and comments hereof. Moreover, the experiment did not limit itself to creation of animated visualizations, but comprehended workflows for re-use and the development of business models leading to animated discussions about the ownership and responsibility of external links and issues of copy and author rights. The development of criteria for the choice of animations resulted in a typology of enhanced publications. For each of the 6 cases a scenario was developed to model the workflows to enable the publisher and the user to enrich the publications in question. Different types of target audiences were individuated that resulted in discussions of how much freedom of manipulation the user would have and its impact on the storyboard that was developed for each case. After an overview of the implementation of the various storyboards into animations, the architecture of the archive work-flow and business models will be discussed to enable the re-use of the enriched publications in the future.