The creation of meaning in advertising : interaction of figurative advertising and individual differences in processing styles = Betekeniscreatie in reclame : interactie van figuratieve reclame en individuele verschillen in stijl van informatieverwerking /

The creation of meaning in advertising : interaction of figurative advertising and individual differences in processing styles = Betekeniscreatie in reclame : interactie van figuratieve reclame en individuele verschillen in stijl van informatieverwerking /

Proefschr. Rotterdam, 1994.
Book
https://iisg.amsterdam/id/item/802743

The creation of meaning in advertising : interaction of figurative advertising and individual differences in processing styles = Betekeniscreatie in reclame : interactie van figuratieve reclame en individuele verschillen in stijl van informatieverwerking /

Proefschr. Rotterdam, 1994.
Book
https://iisg.amsterdam/id/item/802743
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Proefschr. Rotterdam, 1994.
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The creation of meaning in adv ...... ijl van informatieverwerking /