From the early twentieth century Metz had its own advertising and drawing department that produced advertisements and catalogues. After World War I the figure of the grand lady in the older fashion catalogues made way for a more youthful image. The catalogues in the mid thirties portrayed a cheerful, light-hearted atmosphere, a carefree mood of parties, travel, shopping, holidays and other pleasures. The Summer Bride from 1937, a catalogue in the form of a story about a wedding, is an excellent example. During World War II, Metz continued trading but with a drastically reduced range. The leaflet from spring 1942 gives an ‘all-in-one wardrobe’, which made it possible to mix and match with just a few garments. The economic recovery of the fifties was apparent in the catalogues and other publications, which were more lavishly produced and illustrated on better paper and in colour. They never featured the actual clothes, but suggested an ambience, a theme. From about 1955 Metz’s ready-to-wear clothes became increasingly important. A new fashion line was created, the Josephine collection. The fashion illustrations for this were inspired by Audrey Hepburn: ultra slim girls with petticoats, or – if a little older – in a collarless costume with large buttons and a straight, narrow skirt.